The Facebook aspect would drive engagement, while the panel of judges would ensure that it wasn’t just a popularity contest. Professional Scaffold Designs Creator Scaffold Designs F L I Get in touch 01 .uk ABOUT US SERVICES GALLERY NEWS DOWNLOADS CAREERS FAQ CONTACT CREATOR SCAFFOLD DESIGNS World Class Scaffold Designs Welcome to Creator (Scaffold Designs and Temporary Works Consultants) Ltd. ![]() The top 5 vote-getters would then be judged by a panel of experts, based on the following criteria: the project’s complexity (40%), the effectiveness of presentation (40%), and the total votes from the first round (20%). Contestants would submit their Avontus Designer® project to a contest page via Facebook to earn votes. ![]() The contest mechanics were rather simple. Additionally, the user-generated content (UGC) submitted by participants enabled us to address a key objection encountered in the sales process: whether or not Avontus’ scaffolding design solution is flexible enough to overcome unique design constraints. We recognized that a social media contest (#BeatMyScaffold2021) provided customers the perfect opportunity to show off their work, while it gave us the opportunity to dramatically increase Avontus’ reach and engagement. ![]() Our strategy was built on the insight that scaffold designers take great pride in being able to solve the unique engineering challenges of each project yet, within the industry they have few opportunities to showcase their ingenuity.
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